9 New Inbound Marketing Tactics

9 New Inbound Marketing Tactics To Make Your Efforts 100% Fruitful

Inbound marketing is a digital marketing technique that pays attention to providing helpful content to the targeted customers in order to solve their problems and answer their queries. Rather than focusing on outbound marketing such as cold sales calls, businesses are more inclined towards inbound marketing due to attractive results.

What is meant by inbound marketing?

Inbound marketing is about showing the right content at the right time to your targeted customers. By producing valuable content and providing immersive experiences to the customer, businesses can strengthen their relationship with them.

Inbound marketing is all about empowering customers to reach their goals with you.

Why Inbound Marketing Is Effective?

As we have already mentioned that inbound marketing is more effective than other. The biggest reason behind it is the pulling power of informational and attractive content. Rather than directly advertising your product or services to the customer, inbound marketing focuses on guiding customers to come to you.

attract customers

There are different ways to do it and the most useful ones are publishing information content, creating alluring website copy, personalizing social media pages, and so on. You can take the help of a `digital marketing agency with professionals who have good experience in Inbound Marketing.

Let’s find out what the most impactful inbound marketing strategies are, and how you can use them to grow your business. Before that, let’s discuss the methodology of inbound marketing:

Inbound Methodology

It is the technique that helps in building a meaningful and long-lasting relationship with customers. Inbound marketing is about educating people and empowering them to achieve their objectives at any stage in their journey with you.

Buy why do we need to do it? It is so because the success of the customer is the success of the business. When customers reach their goals, then they will be convinced to buy your products or services, which is ultimately beneficial for the business.

The inbound methodology is applied in three ways!

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  • Attract: Attract your targeted customers with informational content and conversation. The main idea is creating trust relationship with the targeted customers.
  • Engage: providing solutions that help the targeted customers to reach their goals. Ultimately, it will increase the probability that they will buy from you.
  • Delight: Providing 24/7 customer support to ensure that customers are satisfied with their purchases.

When happy customers will share their success with others, then there is a high probability of expanding your customer base. It will create a loop and continually expand your customer base and also bring repeated customers. Gaining trust is imperative for conversions!

Why is inbound marketing successful?

Inbound marketing can help to achieve success because it involves finding targeted prospects, keep them engage with relevant and helpful content, focusing on relevant interaction that can bring more conversions.

100% Effective Strategies For Inbound Marketing 

Now, I hope you understand what is inbound marketing and the way it works. Next, it is time to learn about different strategies that can be used for Inbound Marketing

What are inbound marketing strategies?

Create Target Persona
Do Survey On Targeted Customers
Create Pillar Pages And Attractive Content
Niche Based Guest Blogging
Page Headline Testing
Search Engine Optimization (SEO)
Write a Well-Researched & Detailed Article
Create Content Like Telling A Story
Do Guest Posts On Websites That Have Readers  

1. Create Target Persona With The Help Of Facebook

The first step in inbound marketing is to understand what your targeted customer is looking for. You can create helpful content only when you know what your customer wants to learn. For that, you need to have in-depth knowledge of the market so that you can act accordingly.

You can learn about your audience by checking your Facebook Page Insights. To do that, you need to follow some steps —Login to your account →Click “People” available on the sidebar

 Here, you can check your Fans column and understand what demographics apply to your business. When you have clear stats, then you can easily understand who is interested in your business and help to create the right strategy for marketing. You can use the Facebook demographics to understand the target persona. Once you have found the targeted persona, the next step is to write attractive content for your customers.

2. Do a Survey On Your Present Customers

One of the best ways to determine your target market is by doing a survey on your current leads and customers. You might be thinking that doing a survey is a time-consuming and complicated process. But it could be very easy if you already have an email list of your customers. You just need to send them a form through SurveyMonkey.

Through this form, you just need to ask questions that help you to find out their needs. If your survey is more details and if it will take time for your customers, then don’t forget to reward them. Without rewards, customers may not like to fill out lengthy forms.

By conducting the surveys, you can understand your audience better, segment your audience, stay ahead of competitors, and measure brand awareness. The main objective of doing the survey is to find people’s goals or problems they are facing. It would help you to create more compelling content that is very useful for your targeted customers.

3. Creating Pillar Pages and Attractive Blog Content

Now, what are pillar pages? Pillar pages briefly describe all important aspects of the topic cluster. And, the topic cluster can be described as the various related topics of content grouped by a shared topic. By creating pillar pages that provide solutions to the pain points of your targeted customers. This kind of content is capable to convert blog readers.

Quality content always helps your business in some way. It not just brings readers but increases the conversion rate, and trust of customers as well.

If your content inspires the reader and helps them in some way, then it would ultimately help your business to achieve its objective by making successful conversions. While creating pillar pages or topic clusters, you should make sure that your blogs constitute images, gifs, links to videos, etc. It is important things to consider that episodic content is really very popular among customers. The type of content that you should include on your website is mentioned below:

  • How-to Guides
  • Case Studies
  • Tool Reviews
  • Lists
  • “Day in the Life” Post
  • Video Content

4. Niche Based Guest Blogging

Creating backlinks is an important part to bring traffic to your website. All digital marketers are well aware of this fact, but only a few of them know that not all backlinks are created equal. Do you know that some backlinks can also hurt the ranking of your website?

Blog commenting and profile links are long gone. 

Unfortunately, some marketers are still using these buried tactics. It times to gear up yourself with weapons and time bombs to stay ahead of your competitors.

One of the good techniques to get good quality links to your website is Guest Posting or Link Insertion.

By doing guest posting or link insertion on your niche-specific website or major publications, you can bring a huge volume of organic traffic to your website. In 2023, guest posting is very important for B2B inbound marketing. While writing content for the guest posting, you should make sure to choose topics that can bring a huge return for the time that you have invested in writing. We would like to recommend you hire a digital marketing agency that can help to create and post helpful content on other websites to get valuable backlinks to your website.

5. Page Headline Testing

How many of you consider paying attention to making a killer headline? It is a fact that a killer headline can bring readers to your blog, which can transfer traffic to your website. So, it is important to spend your time creating an enticing headline.

Now, what makes a good headline? For making a good headline, you should consider the following:

  • Contain selected keyword
  • Attention-grabbing
  • Use numbers in headlines
  • Create headlines that sound useful
  • Don’t lose simplicity while making it attractive   
  • Pose a question
  • Tell the fact

While doing inbound marketing, it is better to test different kinds of headlines on your website pages and find out which one will perform the best.

6. Search Engine Optimization(SEO)

SEO is important to make your inbound marketing success. Without SEO, it is not possible to bring organic traffic to your website. In simple terms, it is an essential aspect to attract targeted customers. Search engine optimization is an essential aspect of your strategy to attract visitors.

SEO helps to bring your content to the top of Search Engine Result Pages (SERPs). With the help of the right phrases and keywords, you can improve the ranking of your content.

When it comes to implementing B2B inbound marketing, it is difficult to find out the right topics. Earlier, marketers start with searching SEO keywords and creating content for the shortlisted keywords. Now, day by day, readers are getting smarter, therefore, it is important to change the marketing technique as well.

Now, it is time to manage the expectations of targeted customers because SEO alone will not be able to increase the revenue of your business.SEO and content should go hand in hand to achieve results. Buyer personas should drive content development and keyword research as well.

In simple terms, content should be developed to answer the relevant question of the customers.

At the same time, it is equally important that your content should be easily recognizable by the targeted customers. 

7. Write a Well-Researched & Detailed Article

People demand detailed information because they already have the basic knowledge. So, they might not be interested in your short topics that are not showing detailed data. Writers need to do detailed research before start writing content on any topic to create a post that resonates with their targeted customers.

A study was conducted by the SERPIQ in 2021 on the average length of the content. The study had shown that the top 10 posts were over 2,000 words.

But writing lengthy content does not mean just extending paragraphs 

It is important to make sure that your every piece of content is helpful for customers. The more helpful your content, the more probability is your readers will read and share it.

8. Create Content Like Telling A Story

Just showing facts and figures in your content may make your reader feel bored and they may quit reading your posts, which you may not like at all.

Rather than writing dry and academic content, you should try to generate engaging and “keep-going” type of content. You should create articles that tell a story. Not just a story, but a very interesting story that can keep your users hooked.

Why?

By adding emotions to your content, you will be able to make a strong connection with the audience. Also, it would help in brand recall. And, we all know that people have more ability to remember the story rather than boring facts. So, converts facts into a beautiful story and engage your customers.

Not convinced?

I would like to recommend you visit Chris Haddad About us Page and then come back to advance our discussion. You may have observed that Chris Haddad has shared his personal life story on his website to connect with his audience on the emotional ground.

Do you want to know what kind of changes he has observed by adding a personal story to his website?

The conversion rate went straight up to 8 percent from 2 percent. It is such a significant achievement. You can use this tactic to improve your business as well. Look out for a relatable story of your business and do try to share it with your targeted customers through the content on your website.

9. Do Guest Posts On Websites That Have Readers  

The biggest problem I have observed with marketers is that they don’t search for websites that have a good audience or readers on their website. To make the most of your time and efforts, you should post your valuable and helpful content on the website that can help to bring ROI to your website.

I would like to name some websites that can help to bring huge traffic to your website by doing guest posting there:

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It is time to understand the fact that guest posting needs a lot of effort to make them fruitful. There is no benefit to posting your content on websites that do not have visitors. It is simply wasting your time.

Final Words

Technology is evolving and so is the competition in marketing. Following dead practices will not lead you to success. Maintaining a good reputation in highly competitive marketing is even more difficult for already established organizations. Thus, startups have to double up their efforts to survive this cut-throat competition. In simple terms, everyone has to revamp their marketing strategies and really look for outstanding ideas to get customers. The inbound marketing tactics can help to bring customers to your website and lead to conversion. To know more contact the professionals at our digital marketing agency. We would love to answer your queries.

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